About Consumerology®
Research shows that 40% of premature deaths in the United States are caused by consumer behavior2 in relation to factors we can control: drug mix, adherence and channel. To help combat this issue, organizations are looking for ways to help support people to better use their healthcare and pharmacy benefits. And that’s exactly where Express Scripts can help. Our Consumerology programs combine insights from the behavioral sciences and related disciplines with proven marketing strategies to better understand members’ behavior and communicate more effectively to members to allow better-informed and cost-effective behaviors.
Through Express Scripts Consumerology, plan sponsors have access to an advanced understanding of human behavior and decision making. We use key behavioral science principles to develop messages and programs which are evaluated and enhanced using our proprietary test-and-learn method. We then apply our proven solutions to help achieve better health outcomes and lower costs for our plan sponsors and their members.
For the first time ever, Express Scripts quantified the hidden pharmaceutical costs of common behaviors and connected a significant savings opportunity of $163 billion annually to every day behaviors that we can change, like procrastination, inattention, and how we take our medications. The Express Scripts 2009 Drug Trend Report documents how the application of the behavioral sciences can positively impact health outcomes and lower costs.
Consumerology has proven that applying principles of behavioral science to healthcare makes the pharmacy benefit much more effective without solely relying on disruptive programs, financial incentives, or overwhelming information.
Today, we offer a suite of solutions to increase use of lower-cost prescription drugs, drive to lower-cost delivery channels, improve therapy adherence and increase ease of plan administration.
We work with you to determine how to achieve better health and value through your pharmacy benefit. This industry-leading approach isn’t about what’s best for big pharmaceutical companies or drug store chains, but what’s best for your organization and your people, an approach that helps you become an agent of change for the better. Contact Us to Learn More
Ignite Symposium 2010 Highlights
Ignite Symposium is the premier conference on the convergence of the behavioral sciences and healthcare. This annual symposium series brings together key decision makers and innovators in employee benefit design, HR executives from the nation’s leading employers, top academics and policy leaders for a stimulating day that yields practical solutions.
Video Library
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Ignite Symposium 2010 Highlights
Ignite Symposium is the premier conference on the convergence of the behavioral sciences and healthcare. This annual symposium series brings together key decision makers and innovators in employee benefit design, HR executives from the nation’s leading employers, top academics and policy leaders for a stimulating day that yields practical solutions. View Video »
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Why the Behavioral Sciences Matter (from Ignite Symposium 2010)
For the past two decades, pharmacy benefit managers have used financial incentives, clinical and trend-management programs, and mandatory benefit designs to effect positive behavior change. However, research and experience demonstrate that financial incentives and clinical programs, no matter how well conceived and executed, are simply not enough to maximize health outcomes and wring out waste in the pharmacy benefit. View Video »
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Putting Procrastination to Work for Better Behavior (from Ignite Symposium 2010)
Why do people earnestly plan to do what’s in their long-term interest, but fail to deliver when it’s time to act? This problem was studied by Harvard professor David Lainson, PhD, and models were developed to help increase participation in retirement savings plans. These same findings can now be applied to healthcare decisions. View Video »
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Words That Work: The Importance of Message Framing (from Ignite Symposium 2010)
The words you use are more important than ever in determining whether you win or lose at the ballot box or communicate effectively to your employees. Communications Specialist Frank Luntz, PhD shares his insights on messaging tools that are proven to work. View Video »
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The Science Behind the Solutions (from Ignite Symposium 2010)
Excitement about the potential of the behavioral sciences to drive better health outcomes is higher than ever. But to make a difference, we need more than great science; we need practical solutions that genuinely work. Choice architecture, framed messaging and other proven methods are being practically applied to deliver lower cost, better outcomes, and high employee satisfaction. View Video »
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Applying Behavioral Economics in the Pharmacy Benefit
Learn how Bob Ihrie, Senior Vice President, Employee Rewards and Services, at Lowe's puts behavioral economics to the test in the pharmacy benefit. See how the application of this framework nearly tripled the use of home delivery, with no changes in plan design while maintaining high member satisfaction. View Video »
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Highlights from the Chicago ignite09 Symposium
As the first and only series of conferences dedicated to exploring the application of behavioral economics to the healthcare benefit, ignite09 symposium broke new ground in 2009. View Video »
Change begins here.
