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Are Complicated Drug Names Costing You Money?

July 15, 2010

(KTVI - FOX2now.com) – Bob Nease, PhD, of Express Scripts says that complicated names for prescription drugs can scare people away from generic brands and is possibly costing the U.S. around $50 billion each year. Names that are difficult to pronounce are often judged as being less appealing or even more dangerous. That's why pharmaceutical companies employ markerters to jazz up those long chemical names and give them more consumer friendly names.

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Learn more about the Center for Cost-Effective Consumerism and meet the nationally renowned members of the Consumerology Advisory Board.  The Advisory Board members are noted experts in their fields, and some of the nation's top researchers and scientists from leading universities. As thought leaders in their respective disciplines, they collaborate with Express Scripts to identify relevant findings from their fields and propose methods to translate those insights into practice within the pharmacy benefit. 

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Ignite Symposium 2010

Ignite Symposium is the premier conference on the convergence of the behavioral sciences and healthcare. This annual symposium series brings together key decision makers and innovators in employee benefit design, HR executives from the nation’s leading employers, top academics and policy leaders for a stimulating day that yields practical solutions. Learn practical ways to predictably engage, educate and motivate individuals to make more informed and cost-effective choices. Gain insights and ideas you can bring back to the office to positively impact your bottom line.

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