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        <title>News</title>
        <link></link>
        <description></description>
        <dc:language>en</dc:language>
        <dc:creator>jlwillis@express-scripts.com</dc:creator>
        <dc:rights>Copyright 2010</dc:rights>
        <pubDate>Tue, 10 Aug 2010 14:48:28 GMT</pubDate>
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                <title>Pre&#45;Commitment Exercise and How It Works</title>
                                    <link>http://www.consumerology.com/news/pre-commitment-exercise-and-how-it-works'}</link>
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                                            <![CDATA[<p>KTVI (Fox 2 St. Louis) “Interview with Express Scripts Chief Scientist Bob Nease on pre-commitment techniques” </p><p>Reality TV Star Kim Kardashian curbs her temptation to overeat with an unusual trick: when she's had enough to eat, she spoils the rest of her food by pouring a soft drink or something else unpleasant on it. Bob Nease, Chief Scientist at Express Scripts, explains how they use a psychological exercise called "pre-commitment” to get&#160;employees to exercise. </p><p><p><a href="http://www.fox2now.com/news/morningshow/ktvi-precommittment-better-behavior-080910,0,4771697.story" rel="_blank"><strong>View Video</strong></a><strong>.</strong></p>]]>
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                <pubDate>Tue, 10 Aug 2010 13:48 GMT</pubDate>
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                <title>Are Complicated Drug Names Costing You Money?</title>
                                    <link>http://www.consumerology.com/news/are-complicated-drug-names-costing-you-money'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/are-complicated-drug-names-costing-you-money#id:1009#date:13:55</guid>
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                                            <![CDATA[(KTVI - FOX2now.com) – Bob Nease, PhD,&#160;of Express Scripts says that complicated names for prescription drugs can scare people away from generic brands and is possibly costing the U.S. around $50 billion each year. Names that are difficult to pronounce are often judged as being less appealing or even more dangerous. That's why pharmaceutical companies employ markerters to jazz up those long chemical names and give them more consumer friendly names. 
<p><a href="http://www.fox2now.com/ktvi-medicine-pronounciators-070610,0,610564.story" rel="_blank"><strong>View Video</strong></a><strong>.</strong></p>]]>
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                <pubDate>Thu, 15 Jul 2010 13:55 GMT</pubDate>
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                <title>Mobile pill cap takes social approach to raising compliance</title>
                                    <link>http://www.consumerology.com/news/mobile-pill-cap-takes-social-approach-to-raising-compliance'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/mobile-pill-cap-takes-social-approach-to-raising-compliance#id:1008#date:12:18</guid>
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                                            <![CDATA[<p>Posted July 8, 2010. By: Mark Iskowitz.. Medical Marketing and Media: E-Publication</p><p>This article reports on Vitality’s pill cap that comes free to patients with their medications and connects to the AT&amp;T network. This device always patients to opt in to receive reminder alerts pertaining to taking their medication. Other medication reminder services have pursued a direct-to-patient approach, however, Vitality’s program, which was recently launched with Express Scripts, distributes certain medications in bottles outfitted with its caps. The device has been shown to lift adherence. <a href="http://www.mmm-online.com/mobile-pill-cap-takes-social-approach-to-raising-compliance/article/174102/" rel="_blank">Read More</a>.</p>]]>
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                <pubDate>Thu, 08 Jul 2010 12:18 GMT</pubDate>
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                <title>New Research &#45; Gender Differences Impact Management of MS</title>
                                    <link>http://www.consumerology.com/news/new-research-gender-differences-impact-management-of-ms'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/new-research-gender-differences-impact-management-of-ms#id:999#date:13:24</guid>
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                                            <![CDATA[<p>Posted June 15, 2010.&#160; By: &#160;Nancy Solomon.&#160; <em>Health Canal:&#160; </em>E-Publication</p><p>This article reports that new research by Saint Louis University and <a href="http://www.express-scripts.com/" rel="_blank">Express Scripts</a> suggests that men with multiple sclerosis (MS) may require more education and support to manage their disease and therapy than women with MS. Men also may benefit from more targeted adherence interventions. The study found that female MS patients report better awareness of disease symptoms and have more positive perceptions of their ability to manage therapy with disease-modifying medications. The article features quotes from study co-investigator Amy Rauchway, the National MS Society’s vice president of biomedical research Patricia O’Looney, and Express Scripts’ president of research and analysis Emily Cox.</p><a href="http://www.healthcanal.com/disorders-conditions/8567-New-Research-Gender-Differences-Impact-Management.html" rel="_blank">Read More.</a>]]>
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                <pubDate>Wed, 16 Jun 2010 13:24 GMT</pubDate>
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                <title>Modern Healthcare: &#8220;For Good Behavior&#8221;</title>
                                    <link>http://www.consumerology.com/news/-'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/-#id:998#date:15:10</guid>
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                                            <![CDATA[<p>Posted: May 10, 2010 By: Rebecca Vesely.&#160; Modern Healthcare: E-publication.</p><p>This article reports on the healthcare system’s experimentation with behavioral economics to deal with skyrocketing costs and errors and waste and inefficiencies. The article mentions <a href="http://www.express-scripts.com/" rel="_blank">Express Scripts</a> and its Center for Cost-Effective Consumerism, noting that <a href="http://www.consumerology.com/ccec/alan-garber-md-phd/">Alan Garber</a> is a member of its advisory board. It also states that individual behavior related to prescription drugs costs $163 billion annually in wasteful spending according to Express Scripts. The article also mentions Express Scripts’ program for employers which requires workers to sign up for mail-order pharmacy delivery, and features quotes by chief scientist <a href="http://www.consumerology.com/ccec/bob-nease-phd/">Bob Nease</a>. <a href="http://www.modernhealthcare.com/article/20100510/INFO/100509942#" rel="_blank">Read More.</a></p>]]>
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                <pubDate>Tue, 11 May 2010 15:10 GMT</pubDate>
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                <title>The Greatest Thing?</title>
                                    <link>http://www.consumerology.com/blog/post/the-greatest-thing</link>
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                    <category>Choice Architecture</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Nudge</category>
                <pubDate>Wed, 05 May 2010 23:08 GMT</pubDate>
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                <title>Why Do We Buy Pants?</title>
                                    <link>http://www.consumerology.com/blog/post/why-do-we-buy-pants</link>
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                    <category>Design</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                <pubDate>Mon, 03 May 2010 09:56 GMT</pubDate>
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                <title>Who Really Won the Big Powerball Lottery?</title>
                                    <link>http://www.consumerology.com/blog/post/who-really-won-the-big-powerball-lottery</link>
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                    <category>Behavioral Economics</category>
                
                    <category>Happiness</category>
                <pubDate>Fri, 30 Apr 2010 19:05 GMT</pubDate>
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                <title>Newsweek: “Prescription Problem Children”</title>
                                    <link>http://www.consumerology.com/news/newsweek-mary-carmichael-prescription-problem-children'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/newsweek-mary-carmichael-prescription-problem-children#id:993#date:12:22</guid>
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                                            <![CDATA[<p>By Mary Carmichael</p><p>This article reports on Express Scripts’ drug trend report, stating that $163 billion are wasted simply because patients don’t take their meds in the ways they’re supposed to. The article points out that Express Scripts does have financial incentives to point out the dangers of noncompliance and to encourage methods to improve this number, but also states that other studies have noticed the same problem. The article features quotes by Bob Nease and also summarizes five of types of people who are likely to miss meds due to certain behaviors. <a rel="_blank" href="http://www.newsweek.com/id/237176">Read More.</a></p>]]>
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                <pubDate>Fri, 30 Apr 2010 12:22 GMT</pubDate>
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                <title>Huffington Post: “How  Simple Behavioral Changes Can Save $163 Billion a Year in Health Care Costs</title>
                                    <link>http://www.consumerology.com/news/huffington-post-how-simple-behavioral-changes-can-save-163-billion-a'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/huffington-post-how-simple-behavioral-changes-can-save-163-billion-a#id:994#date:12:31</guid>
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                                            <![CDATA[<p>This article is a by-lined article by Steve Miller and Bob Nease of Express Scripts. The article discusses the findings in the 2009 Drug Trend Report, specifically behavioral profiles and how simple behavioral changes surrounding one’s medications can save $163 billion in health care costs. <a rel="_blank" href="http://www.huffingtonpost.com/steven-b-miller-md/health-care-costs-how-sim_b_555872.html">Read More</a>.</p>]]>
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                <pubDate>Thu, 29 Apr 2010 12:31 GMT</pubDate>
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                <title>Of Paychecks and Pecking Orders</title>
                                    <link>http://www.consumerology.com/blog/post/of-paychecks-and-pecking-orders</link>
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                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                <pubDate>Tue, 27 Apr 2010 00:59 GMT</pubDate>
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                <title>Human Behavior &#45; An Active Ingredient for Driving Better Health and Value</title>
                                    <link>http://www.consumerology.com/blog/post/human-behavior-an-active-ingredient-for-driving-better-health-and-value</link>
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                <pubDate>Tue, 20 Apr 2010 19:02 GMT</pubDate>
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                <title>Reuters: Changing Old Habits Could Save Big on Drug Costs</title>
                                    <link>http://www.consumerology.com/news/changing-old-habits-could-save-big-on-drug-costs'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/changing-old-habits-could-save-big-on-drug-costs#id:986#date:11:13</guid>
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                                            <![CDATA[<p>by Julie Steenhuysen</p><p>This article, which is the lead story on Reuters Health’s website, reports that <a href="http://www.express-scripts.com/research/studies/drugtrendreport/" rel="_blank">Express Scripts’ 2009 Drug Trend Report</a> shows that making simple changes like getting people to take their medicines exactly as directed or to refill their prescriptions on time could save employers and their workers as much as $163 billion a year in healthcare costs. The report outlines ways for companies and patients to make people aware of the common habits that can increase the cost of healthcare in the United States as the nation looks for ways to pay for its newly passed healthcare reform legislation. <a href="http://www.express-scripts.com/" rel="_blank">Express Scripts</a> identified various behaviors including brand loyalty, procrastinating on refills and occasional forgetfulness, that increase treatment costs. According to the report, failure to take drugs as directed had the biggest impact on costs. The article features quotes by Express Scripts’ chief scientist <a href="http://www.consumerology.com/ccec/bob-nease-phd/">Bob Nease</a>, who emphasizes that this is the first year the report has looked at the behavioral factors that are driving spending. <strong><a href="http://www.reuters.com/article/idUSTRE63J0EG20100420" rel="_blank">Read More</a></strong>.</p>]]>
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                    <category>Articles</category>
                <pubDate>Tue, 20 Apr 2010 11:13 GMT</pubDate>
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                <title>A Comparison of Diabetes Medication Adherence and Healthcare Cost</title>
                                    <link>http://www.consumerology.com/news/a-comparison-of-diabetes-medication-adherence-and-healthcare-cost'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/a-comparison-of-diabetes-medication-adherence-and-healthcare-cost#id:984#date:18:44</guid>
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                                            <![CDATA[<p>Published: March 29, 2010 By: Devine ST, Vlahiotis A, Sundar H. Journal of Medical Economics 2010; E-publication ahead of print. ST. LOUIS </p><p>The objective of this study was to determine if there is a difference in long‐term medication adherence in patients on diabetes medications who switched to mail-order pharmacy and to determine if patients who made this switch have lower long‐term healthcare costs. </p><p>Researchers used a long-term observational cohort study of MarketScan® Commercial Claims and Encounters (MCCE) data from January 1, 2005, through December 31, 2007. The final cohort included 14,600 individuals who switched to mail order pharmacy after at least six months in retail pharmacy, and 43,800 patients who remained in retail pharmacy for at least 18 months. After adjusting for measured confounders of medication adherence and initial retail claim period, patients who switched to mail-order pharmacy services had greater adherence to their diabetes medication at the end of their follow‐up, and patients who switched to mail-order pharmacy services trended lower in both total and diabetes related healthcare and medical costs. To learn more about this research, view the abstract in the Journal of Medical Economics. . . .. <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=69641&amp;p=irol-newsArticle&amp;ID=1408547&amp;highlight" rel="_blank">Read More.</a></p>]]>
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                <pubDate>Fri, 16 Apr 2010 18:44 GMT</pubDate>
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                <title>You Go First, NFL Draft Style: Part II</title>
                                    <link>http://www.consumerology.com/blog/post/you-go-first-nfl-draft-style-part-ii</link>
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                    <category>Behavioral Economics</category>
                <pubDate>Wed, 14 Apr 2010 23:43 GMT</pubDate>
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                <title>You Go First, NFL Draft Style: Part I</title>
                                    <link>http://www.consumerology.com/blog/post/you-go-first-nfl-draft-style-part-i</link>
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                    <category>Behavioral Economics</category>
                <pubDate>Wed, 14 Apr 2010 23:28 GMT</pubDate>
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                <title>Fast Food Nation Now</title>
                                    <link>http://www.consumerology.com/blog/post/fast-food-nation-now</link>
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                    <category>Hyperbolic Discounting</category>
                <pubDate>Wed, 14 Apr 2010 09:45 GMT</pubDate>
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                <title>At the Start of My Rope</title>
                                    <link>http://www.consumerology.com/blog/post/at-the-start-of-my-rope</link>
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                    <category>Loss Aversion</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Tue, 13 Apr 2010 09:34 GMT</pubDate>
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                <title>Apple: Jedi Masters of the Applied Behavioral Sciences?</title>
                                    <link>http://www.consumerology.com/blog/post/apple-jedi-masters-of-the-applied-behavioral-sciences</link>
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                    <category>Design</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Mon, 12 Apr 2010 09:36 GMT</pubDate>
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                <title>Primed Time TV</title>
                                    <link>http://www.consumerology.com/blog/post/prime-time-tv</link>
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                    <category>Social Norms</category>
                <pubDate>Fri, 09 Apr 2010 13:09 GMT</pubDate>
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                <title>St. Louis Business Journal: Express Scripts to Test Glowing, Beeping Medicine Bottle</title>
                                    <link>http://www.consumerology.com/news/st.-louis-business-journal-express-scripts-to-test-glowing-beeping-medicine'}</link>
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                                            <![CDATA[<p>By Angela Mueller</p><p>Express Scripts Inc. is preparing to launch a test of an electronic medicine bottle that will remind patients to take their medication. . . . <a href="http://stlouis.bizjournals.com/stlouis/stories/2010/03/01/daily61.html?jst=pn_pn_lk" rel="_blank">Read More</a></p>]]>
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                    <category>Articles</category>
                <pubDate>Thu, 04 Mar 2010 18:25 GMT</pubDate>
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                <title>Rainy Days and Mondays Always Get Me Down (But Maybe That’s Not All Bad)</title>
                                    <link>http://www.consumerology.com/blog/post/rainy-days-and-mondays-always-get-me-down-but-maybe-thats-not-all-bad</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/rainy-days-and-mondays-always-get-me-down-but-maybe-thats-not-all-bad#id:966#date:18:06</guid>
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                    <category>Evolutionary psychology</category>
                
                    <category>Happiness</category>
                <pubDate>Thu, 04 Mar 2010 18:06 GMT</pubDate>
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                <title>Beep! It’s Your Medicine Nagging You</title>
                                    <link>http://www.consumerology.com/blog/post/beep-its-your-medicine-nagging-you</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/beep-its-your-medicine-nagging-you#id:967#date:18:12</guid>
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                    <category>News</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Adherence</category>
                <pubDate>Tue, 02 Mar 2010 18:12 GMT</pubDate>
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                <title>Wall Street Journal: Beep! It&#8217;s Your Medicine Nagging You</title>
                                    <link>http://www.consumerology.com/news/wall-street-journal-beep-its-your-medicine-nagging-you'}</link>
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                                            <![CDATA[<p>By Anna Wilde Mathews</p><p>Much of the medicine prescribed to treat chronic conditions like high blood pressure and diabetes doesn't work—because patients neglect to take it. </p><p>But what if someone, or something, called to remind them every time they were due for a dose?</p><p> <a href="http://online.wsj.com/public/quotes/main.html?type=djn&amp;symbol=ESRX" class="companyRollover link11unvisited"> </a><a rel="_blank" href="www.express-scripts.com">Express Scripts Inc.</a>, the big St. Louis pharmacy-benefit manager, is about to test an
electronic pill container that issues a series of increasingly insistent reminders, in a national study among patient members. . . . <a rel="_blank" href="http://online.wsj.com/article/SB10001424052748703431604575095771390040944.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsTop">Read More</a></p>]]>
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                    <category>Articles</category>
                <pubDate>Sun, 28 Feb 2010 18:28 GMT</pubDate>
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                <title>Tales From the Kwik&#45;E&#45;Mart</title>
                                    <link>http://www.consumerology.com/blog/post/tales-from-the-kwik-e-mart</link>
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                    <category>Behavioral Economics</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Sat, 27 Feb 2010 18:22 GMT</pubDate>
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                <title>Easy Undoes It</title>
                                    <link>http://www.consumerology.com/blog/post/easy-undoes-it</link>
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                    <category>Design</category>
                
                    <category>Choice Architecture</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Nudge</category>
                <pubDate>Wed, 24 Feb 2010 08:03 GMT</pubDate>
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                <title>CDHC Solutions : Behavioral Science Can Increase Therapy Adherence</title>
                                    <link>http://www.consumerology.com/news/cdhc-solutions-behavioral-science-can-increase-therapy-adherence'}</link>
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                                            <![CDATA[<p>By Bob Nease, Ph.D.</p><p>On the cusp of what will become the biggest change in our nation’s health care system, the debate continues over health care costs and coverage, and who is responsible for ensuring Americans have adequate insurance. There is no doubt that the cost of health care to the nation is staggering, and one of the biggest drivers of this cost is prescription drug coverage. . . . <a rel="_blank" href="http://www.cdhcsolutionsmag.com/SITEFORUM?t=/contentManager/onStory&amp;e=UTF-8&amp;i=1188405849871&amp;l=0&amp;ParentID=1188438475297&amp;StoryID=1266612119110&amp;highlight=1&amp;keys=Express+%2BScripts&amp;lang=0&amp;active=no">Read More</a></p>]]>
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                    <category>Articles</category>
                <pubDate>Mon, 22 Feb 2010 18:30 GMT</pubDate>
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                <title>The Blond Not&#45;So&#45;Bond, or Why Women Laugh When I Call Myself &#8220;Dangerous and Edgy&#8221;</title>
                                    <link>http://www.consumerology.com/blog/post/the-blond-not-so-bond-or-why-women-laugh-when-i-call-myself-dangerous-and-e</link>
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                    <category>Evolutionary psychology</category>
                
                    <category>Cooperation</category>
                
                    <category>Social Norms</category>
                <pubDate>Mon, 22 Feb 2010 10:23 GMT</pubDate>
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                <title>Who&#8217;s Behind Those Foster Grants?&#160; A Cheat, Perhaps&#8230;</title>
                                    <link>http://www.consumerology.com/blog/post/whos-behind-those-foster-grants-a-cheat-perhaps</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/whos-behind-those-foster-grants-a-cheat-perhaps#id:952#date:17:21</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Nudge</category>
                <pubDate>Sat, 20 Feb 2010 17:21 GMT</pubDate>
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            <item>
                <title>Are You Hearing the Words that are Coming Out of My Mouth?</title>
                                    <link>http://www.consumerology.com/blog/post/are-you-hearing-the-words-that-are-coming-out-of-my-mouth</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/are-you-hearing-the-words-that-are-coming-out-of-my-mouth#id:951#date:07:57</guid>
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                    <category>Framing</category>
                <pubDate>Sun, 14 Feb 2010 07:57 GMT</pubDate>
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            <item>
                <title>Political Changes, Portfolio Shifts</title>
                                    <link>http://www.consumerology.com/blog/post/political-changes-portfolio-shifts</link>
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                    <category>Behavioral Economics</category>
                
                    <category>Ariely</category>
                <pubDate>Tue, 09 Feb 2010 18:14 GMT</pubDate>
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            <item>
                <title>The Authority of Oscar</title>
                                    <link>http://www.consumerology.com/blog/post/the-authority-of-oscar</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/the-authority-of-oscar#id:949#date:12:18</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                <pubDate>Fri, 05 Feb 2010 12:18 GMT</pubDate>
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            <item>
                <title>&#8216;The Last Mile&#8217;</title>
                                    <link>http://www.consumerology.com/blog/post/the-last-mile</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/the-last-mile#id:948#date:18:46</guid>
                                <description>
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                    <category>Behavioral Economics</category>
                <pubDate>Thu, 04 Feb 2010 18:46 GMT</pubDate>
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            <item>
                <title>A True Story of Which I Am Not Proud</title>
                                    <link>http://www.consumerology.com/blog/post/a-true-story-of-which-i-am-not-proud</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/a-true-story-of-which-i-am-not-proud#id:947#date:12:19</guid>
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                    <category>Procrastination</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Tue, 02 Feb 2010 12:19 GMT</pubDate>
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            <item>
                <title>Apple&#8217;s iPad: Great Expectations</title>
                                    <link>http://www.consumerology.com/blog/post/apples-ipad-great-expectations</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/apples-ipad-great-expectations#id:946#date:18:58</guid>
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                    <category>Loss Aversion</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Anchoring</category>
                <pubDate>Thu, 28 Jan 2010 18:58 GMT</pubDate>
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            <item>
                <title>Giving It the Old College Nudge</title>
                                    <link>http://www.consumerology.com/blog/post/giving-it-the-old-college-nudge</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/giving-it-the-old-college-nudge#id:945#date:17:57</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Wed, 27 Jan 2010 17:57 GMT</pubDate>
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            <item>
                <title>A Less&#45;Taxing Return</title>
                                    <link>http://www.consumerology.com/blog/post/a-less-taxing-return</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/a-less-taxing-return#id:944#date:18:16</guid>
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                    <category>Design</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Tue, 26 Jan 2010 18:16 GMT</pubDate>
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            <item>
                <title>The (Not) Tonight Show</title>
                                    <link>http://www.consumerology.com/blog/post/the-not-tonight-show</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/the-not-tonight-show#id:943#date:19:10</guid>
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                    <category>Behavioral Economics</category>
                <pubDate>Fri, 22 Jan 2010 19:10 GMT</pubDate>
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            <item>
                <title>To Lose It, Add Behavioral Science</title>
                                    <link>http://www.consumerology.com/blog/post/to-lose-it-add-behavioral-science</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/to-lose-it-add-behavioral-science#id:942#date:19:08</guid>
                                <description>
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                    <category>Procrastination</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Thu, 21 Jan 2010 19:08 GMT</pubDate>
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            <item>
                <title>NPR: Business Is Booming For Big Drug Negotiators</title>
                                    <link>http://www.consumerology.com/news/business-is-booming-for-big-drug-negotiators'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/business-is-booming-for-big-drug-negotiators#id:660#date:13:03</guid>
                                <description>
                                            <![CDATA[<p>By Matt Sepic</p><p>If your health insurance covers prescriptions, you are probably a customer of a pharmacy benefit management company. These are third-party administrators for prescription drug programs, and they make up one of the few industries growing during this recession . . . <a rel="_blank" href="http://www.npr.org/templates/story/story.php?storyId=122292288">Read More</a></p>]]>
                                    </description>
                
                    <category>Articles</category>
                <pubDate>Wed, 20 Jan 2010 13:03 GMT</pubDate>
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            <item>
                <title>NATO, Facebook, and Social Persuasion</title>
                                    <link>http://www.consumerology.com/blog/post/nato-facebook-and-social-persuasion</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/nato-facebook-and-social-persuasion#id:941#date:18:30</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                <pubDate>Tue, 19 Jan 2010 18:30 GMT</pubDate>
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            <item>
                <title>Missed It By That Much&#8230;</title>
                                    <link>http://www.consumerology.com/blog/post/missed-it-by-that-much</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/missed-it-by-that-much#id:940#date:17:00</guid>
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                    <category>Loss Aversion</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Mon, 18 Jan 2010 17:00 GMT</pubDate>
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            <item>
                <title>Haitian Disaster + Behavioral Sciences = Lollapalooza Sized Relief</title>
                                    <link>http://www.consumerology.com/blog/post/haitian-disaster-behavioral-sciences-lollapalooza-sized-relief</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/haitian-disaster-behavioral-sciences-lollapalooza-sized-relief#id:939#date:18:27</guid>
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                    <category>Loss Aversion</category>
                
                    <category>Procrastination</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                <pubDate>Fri, 15 Jan 2010 18:27 GMT</pubDate>
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            <item>
                <title>For Better Behavior, a HealthyWage</title>
                                    <link>http://www.consumerology.com/blog/post/for-better-behavior-a-healthywage</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/for-better-behavior-a-healthywage#id:938#date:19:19</guid>
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                    <category>Commitment Bonds</category>
                
                    <category>Ayres</category>
                
                    <category>Loss Aversion</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Thu, 14 Jan 2010 19:19 GMT</pubDate>
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            <item>
                <title>Groupon Dynamics</title>
                                    <link>http://www.consumerology.com/blog/post/groupon-dynamics</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/groupon-dynamics#id:937#date:18:38</guid>
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                    <category>Cooperation</category>
                
                    <category>Loss Aversion</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                <pubDate>Wed, 13 Jan 2010 18:38 GMT</pubDate>
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            <item>
                <title>Smartypants Signs on the Way</title>
                                    <link>http://www.consumerology.com/blog/post/smartypants-signs-on-the-way</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/smartypants-signs-on-the-way#id:936#date:18:10</guid>
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                    <category>Behavioral Economics</category>
                <pubDate>Tue, 12 Jan 2010 18:10 GMT</pubDate>
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            <item>
                <title>You Can&#8217;t Spell &#8220;Livid&#8221; Without &#8220;Id&#8221;</title>
                                    <link>http://www.consumerology.com/blog/post/you-cant-spell-livid-without-id</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/you-cant-spell-livid-without-id#id:935#date:18:27</guid>
                                <description>
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                    <category>Behavioral Economics</category>
                
                    <category>Ariely</category>
                <pubDate>Fri, 08 Jan 2010 18:27 GMT</pubDate>
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            <item>
                <title>Stickk: The Home Game</title>
                                    <link>http://www.consumerology.com/blog/post/stickk-the-home-game</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/stickk-the-home-game#id:934#date:17:40</guid>
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                    <category>Commitment Bonds</category>
                
                    <category>Ayres</category>
                
                    <category>Procrastination</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Wed, 06 Jan 2010 17:40 GMT</pubDate>
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            <item>
                <title>The Science of Sock&#45;Pairing</title>
                                    <link>http://www.consumerology.com/blog/post/the-science-of-sock-pairing</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/the-science-of-sock-pairing#id:933#date:19:41</guid>
                                <description>
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                    <category>Procrastination</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Tue, 05 Jan 2010 19:41 GMT</pubDate>
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            <item>
                <title>Defaulting to a Greener Planet</title>
                                    <link>http://www.consumerology.com/blog/post/defaulting-to-a-greener-planet</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/defaulting-to-a-greener-planet#id:932#date:14:03</guid>
                                <description>
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                    <category>Behavioral Economics</category>
                
                    <category>Ariely</category>
                <pubDate>Thu, 31 Dec 2009 14:03 GMT</pubDate>
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            <item>
                <title>Facebook = Marshmallow?</title>
                                    <link>http://www.consumerology.com/blog/post/facebook-marshmallow</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/facebook-marshmallow#id:931#date:19:29</guid>
                                <description>
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                    <category>Behavioral Economics</category>
                <pubDate>Tue, 29 Dec 2009 19:29 GMT</pubDate>
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            <item>
                <title>Holiday Thoughts on Getting Fat</title>
                                    <link>http://www.consumerology.com/blog/post/holiday-thoughts-on-getting-fat</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/holiday-thoughts-on-getting-fat#id:930#date:17:18</guid>
                                <description>
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                    <category>Behavioral Economics</category>
                
                    <category>Happiness</category>
                
                    <category>Social Norms</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Fri, 25 Dec 2009 17:18 GMT</pubDate>
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            <item>
                <title>United Traits</title>
                                    <link>http://www.consumerology.com/blog/post/united-traits</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/united-traits#id:929#date:17:10</guid>
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                    <category>Behavioral Economics</category>
                <pubDate>Thu, 24 Dec 2009 17:10 GMT</pubDate>
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            <item>
                <title>A Free Lunch (or Breakfast)</title>
                                    <link>http://www.consumerology.com/blog/post/a-free-lunch-or-breakfast</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/a-free-lunch-or-breakfast#id:928#date:18:53</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Happiness</category>
                <pubDate>Tue, 22 Dec 2009 18:53 GMT</pubDate>
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            <item>
                <title>If All Your Friends Ran a Marathon, Would You?</title>
                                    <link>http://www.consumerology.com/blog/post/if-all-your-friends-ran-a-marathon-would-you</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/if-all-your-friends-ran-a-marathon-would-you#id:927#date:11:58</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                <pubDate>Fri, 18 Dec 2009 11:58 GMT</pubDate>
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            <item>
                <title>Managed Healthcare Executive: The Minds of Members</title>
                                    <link>http://www.consumerology.com/blog/post/managed-healthcare-executive-the-minds-of-members</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/managed-healthcare-executive-the-minds-of-members#id:926#date:19:09</guid>
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                    <category>News</category>
                
                    <category>Garber</category>
                
                    <category>Laibson</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Thu, 17 Dec 2009 19:09 GMT</pubDate>
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            <item>
                <title>You Say Carbon Tax, I Say Carbon Offset&#8230;</title>
                                    <link>http://www.consumerology.com/blog/post/you-say-carbon-tax-i-say-carbon-offset</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/you-say-carbon-tax-i-say-carbon-offset#id:925#date:00:01</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Framing</category>
                
                    <category>Turner</category>
                <pubDate>Wed, 16 Dec 2009 00:01 GMT</pubDate>
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            <item>
                <title>Voting Yea for the Decoys</title>
                                    <link>http://www.consumerology.com/blog/post/voting-yea-for-the-decoys</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/voting-yea-for-the-decoys#id:924#date:18:23</guid>
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                    <category>Behavioral Economics</category>
                <pubDate>Fri, 11 Dec 2009 18:23 GMT</pubDate>
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            <item>
                <title>Holliday Season</title>
                                    <link>http://www.consumerology.com/blog/post/holliday-season</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/holliday-season#id:923#date:14:33</guid>
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                    <category>Loss Aversion</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Wed, 09 Dec 2009 14:33 GMT</pubDate>
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            <item>
                <title>Illusion of Progress, American (Airlines) Style</title>
                                    <link>http://www.consumerology.com/blog/post/illusion-of-progress-american-airlines-style</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/illusion-of-progress-american-airlines-style#id:922#date:16:16</guid>
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                    <category>Behavioral Economics</category>
                <pubDate>Tue, 08 Dec 2009 16:16 GMT</pubDate>
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            <item>
                <title>The Beverly Hillbillies: European Caveman Version</title>
                                    <link>http://www.consumerology.com/blog/post/the-beverly-hillbillies-european-caveman-version</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/the-beverly-hillbillies-european-caveman-version#id:921#date:19:10</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Happiness</category>
                <pubDate>Fri, 04 Dec 2009 19:10 GMT</pubDate>
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            <item>
                <title>Happy Birthday, Internet!</title>
                                    <link>http://www.consumerology.com/blog/post/happy-birthday-internet</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/happy-birthday-internet#id:920#date:13:19</guid>
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                    <category>Cooperation</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Thu, 03 Dec 2009 13:19 GMT</pubDate>
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            <item>
                <title>Two out of Three Doctors Recommend…</title>
                                    <link>http://www.consumerology.com/blog/post/two-out-of-three-doctors-recommend</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/two-out-of-three-doctors-recommend#id:919#date:19:11</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                <pubDate>Wed, 02 Dec 2009 19:11 GMT</pubDate>
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            <item>
                <title>Managed Healthcare Executive: The Minds of Members: What are they Thinking?</title>
                                    <link>http://www.consumerology.com/news/the-minds-of-members-what-are-they-thinking'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/the-minds-of-members-what-are-they-thinking#id:698#date:20:18</guid>
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                                            <![CDATA[<p>By Mari Edlin</p><p>Just when MCOs think they've got value-based insurance design (VBID) wrapped up in a neat little package, the underlying force of behavioral economics begins driving the actions of the beneficiaries. In simple terms, behavioral economics is the effect the actual decision-making process has on the decisions that members reach. . . . <a rel="_blank" href="http://managedhealthcareexecutive.modernmedicine.com/mhe/Rotating+Feature/The-minds-of-members/ArticleStandard/Article/detail/647869">Read More</a></p>]]>
                                    </description>
                
                    <category>Articles</category>
                <pubDate>Tue, 01 Dec 2009 20:18 GMT</pubDate>
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            <item>
                <title>Eye Heart Soap</title>
                                    <link>http://www.consumerology.com/blog/post/eye-heart-soap</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/eye-heart-soap#id:918#date:18:40</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                <pubDate>Tue, 01 Dec 2009 18:40 GMT</pubDate>
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            <item>
                <title>Express Scripts Completes Acquisition of WellPoint&#8217;s NextRx Subsidiaries</title>
                                    <link>http://www.consumerology.com/blog/post/express-scripts-completes-acquisition-of-wellpoints-nextrx-subsidiaries</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/express-scripts-completes-acquisition-of-wellpoints-nextrx-subsidiaries#id:917#date:16:21</guid>
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                    <category>News</category>
                <pubDate>Tue, 01 Dec 2009 16:21 GMT</pubDate>
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            <item>
                <title>Thanksgiving Tips from Behavioral Economics</title>
                                    <link>http://www.consumerology.com/blog/post/thanksgiving-tips-from-behavioral-economics</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/thanksgiving-tips-from-behavioral-economics#id:916#date:10:07</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Thu, 26 Nov 2009 10:07 GMT</pubDate>
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            <item>
                <title>Invest Today in Thanksgivings to Come</title>
                                    <link>http://www.consumerology.com/blog/post/invest-today-in-thanksgivings-to-come</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/invest-today-in-thanksgivings-to-come#id:915#date:15:00</guid>
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                <pubDate>Wed, 25 Nov 2009 15:00 GMT</pubDate>
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            <item>
                <title>Calling Don Redelmeier</title>
                                    <link>http://www.consumerology.com/blog/post/calling-don-redelmeier</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/calling-don-redelmeier#id:914#date:12:23</guid>
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                    <category>Loss Aversion</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Wed, 25 Nov 2009 12:23 GMT</pubDate>
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            <item>
                <title>When You Want to Hang Up and Drive</title>
                                    <link>http://www.consumerology.com/blog/post/when-you-want-to-hang-up-and-drive</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/when-you-want-to-hang-up-and-drive#id:913#date:19:11</guid>
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                                    </description>
                
                    <category>Behavioral Economics</category>
                <pubDate>Tue, 24 Nov 2009 19:11 GMT</pubDate>
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            <item>
                <title>When Long Drives Cause the Flu</title>
                                    <link>http://www.consumerology.com/blog/post/when-long-drives-cause-the-flu</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/when-long-drives-cause-the-flu#id:912#date:18:55</guid>
                                <description>
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                    <category>Procrastination</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Mon, 23 Nov 2009 18:55 GMT</pubDate>
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            <item>
                <title>The Market Value of Social Norms</title>
                                    <link>http://www.consumerology.com/blog/post/the-market-value-of-social-norms</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/the-market-value-of-social-norms#id:911#date:18:08</guid>
                                <description>
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                                    </description>
                
                    <category>Cooperation</category>
                
                    <category>Laibson</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                <pubDate>Fri, 20 Nov 2009 18:08 GMT</pubDate>
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            <item>
                <title>Taxi Interrupted</title>
                                    <link>http://www.consumerology.com/blog/post/taxi-interrupted</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/taxi-interrupted#id:910#date:18:48</guid>
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                    <category>Choice Architecture</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Wed, 18 Nov 2009 18:48 GMT</pubDate>
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            <item>
                <title>What’s the Cost of an Extra Letter?</title>
                                    <link>http://www.consumerology.com/blog/post/whats-the-cost-of-an-extra-letter</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/whats-the-cost-of-an-extra-letter#id:909#date:19:06</guid>
                                <description>
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                                    </description>
                
                    <category>Procrastination</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Tue, 17 Nov 2009 19:06 GMT</pubDate>
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            <item>
                <title>Who Wants Popcorn?</title>
                                    <link>http://www.consumerology.com/blog/post/who-wants-popcorn</link>
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                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Fri, 13 Nov 2009 18:15 GMT</pubDate>
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            <item>
                <title>What Makes the Right Time So Right?</title>
                                    <link>http://www.consumerology.com/blog/post/what-makes-the-right-time-so-right</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/what-makes-the-right-time-so-right#id:907#date:11:46</guid>
                                <description>
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                    <category>News</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Thu, 12 Nov 2009 11:46 GMT</pubDate>
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            <item>
                <title>Oil Change Lunch Day</title>
                                    <link>http://www.consumerology.com/blog/post/oil-change-lunch-day</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/oil-change-lunch-day#id:906#date:12:31</guid>
                                <description>
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                                    </description>
                
                    <category>Procrastination</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Wed, 11 Nov 2009 12:31 GMT</pubDate>
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            <item>
                <title>Dan Ariely vs. Tim Harford&#8230; vs. Me</title>
                                    <link>http://www.consumerology.com/blog/post/dan-ariely-vs.-tim-harford...-vs.-me</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/dan-ariely-vs.-tim-harford...-vs.-me#id:905#date:17:57</guid>
                                <description>
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                                    </description>
                
                    <category>Choice Architecture</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Ariely</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Tue, 10 Nov 2009 17:57 GMT</pubDate>
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            <item>
                <title>Damn Yankee$</title>
                                    <link>http://www.consumerology.com/blog/post/damn-yankee</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/damn-yankee#id:904#date:16:26</guid>
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                                    </description>
                
                    <category>Behavioral Economics</category>
                <pubDate>Fri, 06 Nov 2009 16:26 GMT</pubDate>
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            <item>
                <title>BE&#45;Mail</title>
                                    <link>http://www.consumerology.com/blog/post/be-mail</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/be-mail#id:903#date:19:01</guid>
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                                    </description>
                
                    <category>Behavioral Economics</category>
                <pubDate>Thu, 05 Nov 2009 19:01 GMT</pubDate>
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            <item>
                <title>Healthcare Finance News: New Partnership Helps Patients Manage Prescription Costs</title>
                                    <link>http://www.consumerology.com/news/new-partnership-helps-patients-manage-prescription-costs-in-the-doctors-off'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/new-partnership-helps-patients-manage-prescription-costs-in-the-doctors-off#id:699#date:20:20</guid>
                                <description>
                                            <![CDATA[<p>By Eric Wicklund</p><p>ST. LOUIS – Two healthcare IT vendors are joining forces to help patients manage their prescription drug costs before leaving the doctor’s office.</p><p>Express Scripts, Inc., which develops integrated pharmacy benefit management solutions, has announced a partnership with Greatwater Software, Inc., that will allow Express Scripts to offer its PBM services to patients through Greatwater’s PatientPoint kiosks. . . . <a rel="_blank" href="http://www.healthcarefinancenews.com/news/new-partnership-helps-patients-manage-prescription-costs-doctors-office">Read More</a></p>]]>
                                    </description>
                
                    <category>Articles</category>
                <pubDate>Wed, 04 Nov 2009 20:20 GMT</pubDate>
            </item>
        
            <item>
                <title>The Password Is: “Default”</title>
                                    <link>http://www.consumerology.com/blog/post/the-password-is-default</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/the-password-is-default#id:902#date:17:38</guid>
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                    <category>Choice Architecture</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Wed, 04 Nov 2009 17:38 GMT</pubDate>
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            <item>
                <title>Chicago Ignite Symposium and CCEC Advisory Board Meeting</title>
                                    <link>http://www.consumerology.com/blog/post/chicago-ignite-symposium-and-ccec-advisory-board-meeting</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/chicago-ignite-symposium-and-ccec-advisory-board-meeting#id:901#date:17:50</guid>
                                <description>
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                                    </description>
                
                    <category>Behavioral Economics</category>
                <pubDate>Tue, 03 Nov 2009 17:50 GMT</pubDate>
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                <title>St. Louis Business Journal: Express Scripts, Greatwater Partner on Drug Cost Kiosks</title>
                                    <link>http://www.consumerology.com/news/express-scripts-greatwater-partner-on-drug-cost-kiosks'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/express-scripts-greatwater-partner-on-drug-cost-kiosks#id:700#date:12:38</guid>
                                <description>
                                            <![CDATA[<div id="storycontent"><p><a class="story_clink" href="http://stlouis.bizjournals.com/stlouis/related_content.html?topic=Express%20Scripts%20Inc">Express Scripts Inc.</a> and Greatwater Software Inc. announced a program Tuesday that will allow patients to review options for reducing prescription costs when checking in for appointments at their physician’s offices. . . . <a rel="_blank" href="http://stlouis.bizjournals.com/stlouis/stories/2009/11/02/daily21.html%20">Read More</a></p></div>]]>
                                    </description>
                
                    <category>Articles</category>
                <pubDate>Tue, 03 Nov 2009 12:38 GMT</pubDate>
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            <item>
                <title>Workforce Management: ‘Behavioral’ Prescription, Q&amp;A With Michael Holmes of Express Scripts</title>
                                    <link>http://www.consumerology.com/news/behavioral-prescription-qa-with-michael-holmes-of-express-scripts'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/behavioral-prescription-qa-with-michael-holmes-of-express-scripts#id:701#date:12:40</guid>
                                <description>
                                            <![CDATA[<p>By Jessica Marquez </p><p>In his current role at pharmacy benefits manager Express Scripts, Michael Holmes has been able to apply health care savings programs using behavioral economics to its own workforce before rolling them out to clients. Holmes spoke to writer Jessica Marquez about how companies can apply behavioral economics, which looks at the psychological factors of economic decisions, to reduce health care costs and what he hopes to see come out of Congress. <a rel="_blank" href="http://www.workforce.com/section/09/feature/26/78/91/index.html">Read More</a></p>]]>
                                    </description>
                
                    <category>Articles</category>
                <pubDate>Sun, 01 Nov 2009 12:40 GMT</pubDate>
            </item>
        
            <item>
                <title>Trick&#45;or&#45;treat&#45;onomics</title>
                                    <link>http://www.consumerology.com/blog/post/trick-or-treat-onomics</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/trick-or-treat-onomics#id:900#date:17:25</guid>
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                    <category>Loss Aversion</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Fri, 30 Oct 2009 17:25 GMT</pubDate>
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                <title>Ignite Symposium 09: Key Influencers Convene in Chicago</title>
                                    <link>http://www.consumerology.com/news/key-influencers-convene-in-chicago-to-advance-behavioral-economics-in-healt'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/key-influencers-convene-in-chicago-to-advance-behavioral-economics-in-healt#id:703#date:12:51</guid>
                                <description>
                                            <![CDATA[<p>Chicagoans Spend the Third-Highest on Healthcare in the United States</p><p>CHICAGO, Oct. 28 /PRNewswire-USNewswire/ -- Express Scripts (Nasdaq:ESRX) <a href="http://www.consumerology.com/CCEC">Center for Cost-Effective Consumerism</a>, the American Benefits Council and Hewitt Associates along with other leading health and policy organizations are continuing the momentum of the ignite09 symposium, a groundbreaking series of symposiums on the convergence of behavioral economics and healthcare, by bringing the conversation to Chicago. <a rel="_blank" href="http://phx.corporate-ir.net/phoenix.zhtml?c=69641&amp;p=irol-newsArticle&amp;ID=1348415&amp;highlight=consumerology">Read More</a></p>]]>
                                    </description>
                
                    <category>Articles</category>
                <pubDate>Wed, 28 Oct 2009 12:51 GMT</pubDate>
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            <item>
                <title>Behavioral Economics and the Health Insurance Mandate</title>
                                    <link>http://www.consumerology.com/blog/post/behavioral-economics-and-the-health-insurance-mandate</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/behavioral-economics-and-the-health-insurance-mandate#id:899#date:18:40</guid>
                                <description>
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                                    </description>
                
                    <category>Design</category>
                
                    <category>Healthcare Reform</category>
                
                    <category>Choice Architecture</category>
                
                    <category>Procrastination</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                <pubDate>Mon, 26 Oct 2009 18:40 GMT</pubDate>
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            <item>
                <title>Washington Post: If You Build a Coverage Mandate, Will They Come?</title>
                                    <link>http://www.consumerology.com/news/if-you-build-a-coverage-mandate-will-they-come'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/if-you-build-a-coverage-mandate-will-they-come#id:702#date:12:43</guid>
                                <description>
                                            <![CDATA[<span id="aptureStartContent"></span><p>By Alex MacGillis</p><p> People are more likely to buckle their seat belt than follow the speed
limit, even though the penalties for speeding are higher. They are more likely to go along with hotel efforts to reduce linen laundry if told
that other guests are doing the same. . . . <a rel="_blank" href="http://www.washingtonpost.com/wp-dyn/content/article/2009/10/25/AR2009102502607.html">Read More</a></p><br />]]>
                                    </description>
                
                    <category>Articles</category>
                <pubDate>Mon, 26 Oct 2009 12:43 GMT</pubDate>
            </item>
        
            <item>
                <title>NPR: Nagging, Pleading Radio</title>
                                    <link>http://www.consumerology.com/blog/post/npr-nagging-pleading-radio</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/npr-nagging-pleading-radio#id:898#date:17:09</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                <pubDate>Thu, 22 Oct 2009 17:09 GMT</pubDate>
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            <item>
                <title>Now, An Organ Donor App for the iPhone</title>
                                    <link>http://www.consumerology.com/blog/post/now-an-organ-donor-app-for-the-iphone</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/now-an-organ-donor-app-for-the-iphone#id:897#date:15:22</guid>
                                <description>
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                    <category>Design</category>
                
                    <category>Choice Architecture</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Nudge</category>
                <pubDate>Wed, 21 Oct 2009 15:22 GMT</pubDate>
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            <item>
                <title>Scrubbing Up for Social Norms</title>
                                    <link>http://www.consumerology.com/blog/post/scrubbing-up-for-social-norms</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/scrubbing-up-for-social-norms#id:896#date:17:14</guid>
                                <description>
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                                    </description>
                
                    <category>Behavioral Economics</category>
                
                    <category>Social Norms</category>
                <pubDate>Tue, 20 Oct 2009 17:14 GMT</pubDate>
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            <item>
                <title>The Quest for a Louder Car</title>
                                    <link>http://www.consumerology.com/blog/post/the-quest-for-a-louder-car</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/the-quest-for-a-louder-car#id:895#date:11:06</guid>
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                    <category>Design</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Fri, 16 Oct 2009 11:06 GMT</pubDate>
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            <item>
                <title>A Cure for Writer’s Block?</title>
                                    <link>http://www.consumerology.com/blog/post/a-cure-for-writers-block</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/a-cure-for-writers-block#id:894#date:16:57</guid>
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                    <category>Loss Aversion</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Wed, 14 Oct 2009 16:57 GMT</pubDate>
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            <item>
                <title>The Fun Theory</title>
                                    <link>http://www.consumerology.com/blog/post/the-fun-theory</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/the-fun-theory#id:893#date:12:27</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Tue, 13 Oct 2009 12:27 GMT</pubDate>
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            <item>
                <title>Why We All May Be in Better Shape Soon</title>
                                    <link>http://www.consumerology.com/blog/post/why-we-all-may-be-in-better-shape-soon</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/why-we-all-may-be-in-better-shape-soon#id:892#date:15:31</guid>
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                    <category>Behavioral Economics</category>
                
                    <category>Hyperbolic Discounting</category>
                <pubDate>Mon, 12 Oct 2009 15:31 GMT</pubDate>
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            <item>
                <title>NJBIZ: Pharma Companies Play Loyalty Card to Boost Sales</title>
                                    <link>http://www.consumerology.com/news/pharma-companies-play-loyalty-card-to-boost-sale'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/pharma-companies-play-loyalty-card-to-boost-sale#id:705#date:12:53</guid>
                                <description>
                                            <![CDATA[<p>"About 25 percent of new prescriptions written never get filled," and more than 50 percent of patients don't fill scripts after the sixth month, [Mark Calabrese] said. The cost of noncompliance on the patient and the health care system could be formidable, he said: "A $50 inhaler turns into a $25,000 hospital experience." . . .<a rel="_blank" href="http://www.allbusiness.com/marketing-advertising/marketing-techniques/13364577-1.html">Read More</a> on AllBusiness.com</p>]]>
                                    </description>
                
                    <category>Journal Articles</category>
                <pubDate>Mon, 12 Oct 2009 12:53 GMT</pubDate>
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            <item>
                <title>Ignite Symposium, San Francisco</title>
                                    <link>http://www.consumerology.com/blog/post/ignite-symposium-san-francisco</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/ignite-symposium-san-francisco#id:891#date:17:47</guid>
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                    <category>Garber</category>
                
                    <category>Ignite Symposium</category>
                
                    <category>Healthcare Reform</category>
                
                    <category>Laibson</category>
                
                    <category>Behavioral Economics</category>
                <pubDate>Fri, 09 Oct 2009 17:47 GMT</pubDate>
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            <item>
                <title>Junk and Stuff: Thoughts on a Garage Sale</title>
                                    <link>http://www.consumerology.com/blog/post/junk-and-stuff-thoughts-on-a-garage-sale</link>
                    <guid isPermaLink="false">http://www.consumerology.com/blog/post/junk-and-stuff-thoughts-on-a-garage-sale#id:890#date:16:35</guid>
                                <description>
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                    <category>Loss Aversion</category>
                
                    <category>Behavioral Economics</category>
                
                    <category>Nudge</category>
                <pubDate>Wed, 07 Oct 2009 16:35 GMT</pubDate>
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            <item>
                <title>Ignite Symposium 09: Key Influencers Convene in San Francisco</title>
                                    <link>http://www.consumerology.com/news/key-influencers-convene-in-san-francisco-to-advance-behavioral-economics-an'}</link>
                    <guid isPermaLink="false">http://www.consumerology.com/news/key-influencers-convene-in-san-francisco-to-advance-behavioral-economics-an#id:704#date:12:52</guid>
                                <description>
                                            <![CDATA[<p>Thought Leaders Unite to Improve Health Outcomes and Lower Costs as California Grapples with State Budget Cuts in Healthcare</p><p>
SAN FRANCISCO, Oct. 7 /PRNewswire-USNewswire/ -- Express Scripts (Nasdaq: ESRX) Center for Cost-Effective Consumerism, the American
Benefits Council and Hewitt Associates along with other leading health and policy organizations are bringing the ignite09 symposium, a
groundbreaking series of symposiums on the convergence of behavioral economics and healthcare, to San Francisco.&#160; <a rel="_blank" href="http://phx.corporate-ir.net/phoenix.zhtml?c=69641&amp;p=irol-newsArticle&amp;ID=1339610&amp;highlight=consumerology">Read More</a></p>]]>
                                    </description>
                
                    <category>Articles</category>
                <pubDate>Wed, 07 Oct 2009 12:52 GMT</pubDate>
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